10 May What we do as described to a 9 year old
Inspired by a yahoo article found here: http://smallbusiness.yahoo.com/advisor/what-a-9-year-old-can-teach-you-about-selling.html about what kids can teach us about selling, we0 have put aside our planned blog post for the week and have decided instead to answer these three simple questions:
1. What do we do?
2. Why do people hire us?
3. Why don’t they do it for themselves, or hire someone else?
We hope that these simple explanations will help you to decide if our services are a good fit for you and your needs! So, the idea is to answer these questions as if posed by a nine year old child. While we try to keep things simple, we often resort to specialized vocabulary, and choose our words to impress. Let us know what you think!
What do we do?
Ward Designs works with families who own their own homes to help them create a yard that they will like and use a lot. We also help them to build things in their yard that they can enjoy with friends. We try to make their yard as pretty as possible, so that their neighbors and friends will also like that yard.
Why do people hire us?
Families choose Ward, instead of other companies that are also good at what we do because we spend a lot of time talking to them. We ask questions about what they want to do in their yard, and what kinds of things they like. We also use ideas from other places that they like, and things they like to do, so that their yard will make them feel comfortable.
We are also very, very good at what we do, because we have been doing it longer than many other people who do what we do, and we have taken a lot of classes, read a lot of books and studied a lot of other people’s yard projects to get the very best ideas. We also study plants and building materials to learn what is new and what is the best for our town and state. We do not always just choose what we find at the store, we want to use only the best things in each yard, even if we have to look for several days to find just the right idea.
We work very hard to fix any problems that families have with their yards. When we build a yard, we think about how they will take care of it, and try to make it as easy as we can, so that they will enjoy using it. We try to include ideas from the whole family, not just one person, so that the yard will make their family very happy, and make them want to spend a lot of time in their yard.
Ideas like cooking outside, having fires outside, swimming outside and other fun things are important too, not just pretty plants. We want everyone to enjoy the yards we build for a really long time.
Why don’t they do it themselves, or hire someone else?
People who hire us to build their yards have enough money to make their yard very nice. They may not always know what to do to make it the way they want it, so we help them with that. They may not know how to do all of the things we know how to do, or have the tools we have. We also know lots of people who sell special things like stone, wood, and plants that are needed to make a yard nice, and we can get those things for them, so they don’t have to. Mostly, the work we do is very hard and takes a long time if you don’t know how to do it well, so we save them a lot of time, that they can spend doing their own work, or with their families.
Other people that do what we do don’t always take the time to find out what each family wants. Sometimes, they make one yard just like another yard, so that the yards are boring. Sometimes they charge more money for the same things we do, or they may not know how to do everything we know how to do. Families choose the company they think will make the best yard for them, and we are very good at making yards for families.